Services

We provide a full range of strategic communications services. We can put together a customized program menu of services to help you implement your international marketing campaign in Japan.

We generate a buzz in the traditional media marketplace as well as via social networking venues establishing greater awareness and revealing compelling stories.

In addition to media outreach we have a fresh rolodex of high profile Japanese IT influencers from governmental agencies, tech/automotive industry organizations & academia that regularly participate in our client’s PR & marketing activities. Receiving third party endorsements through these type of local influencers boosts trust in your brand and builds credibility in the Japan market.

Media
Relations

Media Relations

Serious companies invest time in building relationships with a core group of Japanese journalists and key influencers. J-Spin consultants have worked with hundreds of reporters and editors over the last 20 years. Because we specialize in B to B tech PR we are in touch with tech media journalists and local IT industry influencers on a daily basis which keeps our relationships and contact information fresh. Whether it is one-on-one media interviews, a technology press roundtable, or a full-scale press conference we will secure the right media to communicate your message.

Press Releases
Press Roundtables
Media Interviews
Press Conferences
Media Tradeshow Support
Media Monitoring
Media Training
Japan Media Kit
PR Consulting
Analyst Briefings

Press Releases
Press Roundtables
Media Interviews
Press Conferences
Media Tradeshow Support

Media Monitoring
Media Training
Japan Media Kit
PR Consulting
Analyst Briefings

Marketing
Events

Marketing Events

Unlike some parts of Asia, English is not commonly used in Japan. Everything must be done in Japanese from press documents to marketing collateral. J-Spin works closely with clients to localize all marketing tools to ensure that messaging and tone contents comes across the right way.
We also provide market research and analysis support to help guide and build a successful PR program in Japan.

Japan Customer Marketing Collateral
Case Studies
Video Customer Testimonials
PR Key Performance Indicators Evaluation
Research Services: Brand and Market Trends

Marketing
Tools

Marketing Tools

Successful marketing events can lead to increased sales of products and services, and a stronger market competitor advantage by enhancing awareness among stakeholders, such as customers and distributors, of technology, products, and services, and by clearly differentiating them from those of competitors. J-Spin provides both media and event support for its clients marketing events such as product exhibitions, seminars, and symposiums.

We also have our own third-party proprietary event platform called IT Forum & Roundtable.
IT Forum & Roundtable offers our clients speaking sponsorship opportunities at their tech-themed events with high profile and locally recognized Japanese public sector experts, industry reps and academia.

Here are the two-types of events offered:

IT Forum events are sales lead gen events designed to attract and engage CIOs, VPs, and Senior Directors that influence budget making decisions.
The events incorporate keynotes presentations from high profile Japan industry and policy experts, insightful panel discussions and local Japan case studies.
Check out this past IT Forum event : DX Initiative 2019 Event

IT Roundtable events are designed to broaden press coverage beyond the traditional technology media expanding outreach to business, vertical and general news media outlets. Sponsorship includes a premium speaking presentation slot for a company spokesperson and participation in a panel discussion with Japanese industry and policy experts. The presentations and panel discussion center on the latest trending tech topics.
Check out this past IT Roundtable event: 2017 DBIR IT Roundtable Event

Digital
Marketing

Digital Marketing

Nearly 100% of Japanese are online, smartphone penetration is nearing 90%, and over half of the population is using some form of social media in Japan. As Japanese consumers continue to embrace various SNS apps and services, the state of social media in Japan is showing greater alignment with global trends as a whole. However, the Japanese market still exhibits certain unique characteristics. Our PR consultants and digital media experts work together to support clients digital communications and social media platform initiatives, including the planning and design of outbound & inbound solutions.